Built From For the Chaos
When I asked our sales team what they needed, I didn’t get a wishlist—I got a pile of problems. I broke them down, mapped them out, and built a toolkit that worked for the people doing the work and the distributors they were trying to reach. This project spanned design, strategy, automation, logistics, content curation, and a little bit of basement-sourced magic.
“I mean… it’s a little rough, but I know what I’m going to say, so it’s fine...”
The whole thing felt enormous.
So I started where i always start: with question.
That turned into a chain of problems: forgotten meetings, broken decks, chaotic follow-up, outdated leave-behinds, and zero alignment between what the rep needed and what the distributor actually used.
And that’s when it clicked: the tools we give our sales team should work just as well for our distributors - because getting them to sell more is everyone’s goal.
So I designed a system that worked from both ends:
A shared bookings calendar with automated messages to the customer and the rep - because no one should fly out and miss the meeting.
Two fully revamped decks. The ones they use the most and reflect the brand.
Modular, modern, with everyone in mind.
Laddawn 101
A sample kit disguised as a leave-behind, packed in our own products, featuring branded gear, QR codes, and a pocket-sized guide that replaced the outdated trifold everyone weirdly missed.
A digital version of the kit, auto-sent after the meeting while the conversation is still warm.
And a mobile form that arrives in the rep’s inbox 15 minutes in - so by the time they’re back in the car, they can log what happened and what needs to happen next.
Every piece of content was either built from scratch or pulled together from different corners of the business: manufacturing, customer service, product specs, lead times, even how the website quotes. It wasn’t just marketing. It wasn’t even a formal project.
It was just broken. So I fixed it.
Poly 101
