I'm a designer and systems thinker, which sounds like two different things until you've watched a brand fall apart because the strategy and the visuals never talked to each other.

I build the connective tissue — identities, campaigns, and communication systems that hold together because I understand what they're supposed to do before I figure out what they're supposed to look like.

I've spent the last several years doing this inside a global organization, building a marketing department from the ground up and running multichannel work across a lot of moving pieces. Now I do it for organizations whose work I actually care about.