MyAmcor

Rebranding an Ecommerce Platform for a Global Company

When Berry Global merged with Amcor, our Ecommerce platform needed to follow. That meant rethinking every piece of content, every touchpoint, and every system we'd built under the old brand and rebuilding it to live inside one of the largest packaging companies in the world without losing what made it work.

The creative challenge was threading the needle. Amcor is a global corporate brand. We needed to feel like we belonged to it while still being the version of it that could talk directly to customers. Targeted, specific, and a little more human. We called it internally the cooler younger brother approach, and I think we pulled it off.

I didn't make the assets. I held the direction and built the process that got us there, coordinating across global marketing, UX, IT, development, project management, and multiple business units, while my team handled the creative output. We relaunched email journeys, built out sales enablement, figured out swag packages, and landed a coordinated launch across every stakeholder involved. We finished ahead of schedule so that when they flipped the switch, we were ready.

Logo for MyBerry featuring a circular design with multicolored segments and the words 'my Berry' in blue, with a small blue star accent.
Screenshot of the MyAmcor ecommerce portal showing different sections including My Favorites, My Orders, My Team, and a product list titled Stretch Film with items and details. Additional labels for Instant Pricing, Lead Times, Simplified Ordering, and Order History and Tracking are visible.
Screenshots of an ecommerce portal for Amcor showing order history, order status, and order management features.

EPR Solutions

Launching a Campaign in a Rapidly Changing Regulatory Landscape

Extended Producer Responsibility is a fast-moving set of state-by-state laws that shift the financial burden of plastic packaging back onto the brands that use it. If you wrap your product in plastic, you're going to start paying fees for it, and those fees vary by state, by material, and by how recyclable your packaging actually is. Our job, as the manufacturer, is to help brands navigate that before it gets expensive.

This was our first major campaign launch as a team inside the new structure, and I built it from the ground up. Not just the creative, but the system behind it. That meant formalizing what had to happen and when, getting it into our marketing workflow tool, sequencing the designers and copywriter so they weren't waiting on each other, running it through sustainability team approval, and then pushing it out through email, distributor networks, and sales enablement tools.

The campaign itself mattered. But what I'm most proud of is that we had a repeatable process by the end of it.

A digital banner showing the title 'How WIER Impact Your Packaging?' with a subtitle 'Let's map out how Extended Producer Responsibility policies can impact your business.' Next to the text, there is a graphic of a map of the United States with a document labeled 'EPR' and various recycling and waste containers. The amcor logo is in the bottom left corner of the banner.
An infographic explaining the prep process for EPR, including steps for registration, building reports, and paying fees. It features a map of the United States, a bar graph, an invoice marked as paid, and logos for amcor and Circular Action Alliance.
Map of the United States showing states with current and proposed Extended Producer Responsibility (EPR) laws and bills, marked in green, blue, and orange, with a legend indicating the status and timelines for each state, and additional information at the bottom.
Open box of candy, a purple box with a black and clear plastic container with a purple label that reads 'LADDAV', and a white box with plastic bags and a printed card inside.

Laddawn’s New Customer Campaign

Laddawn, with its wealth of value-added services including an innovative eCommerce Web site, is a better way to buy flexible packaging. This is a generalized, multi-touch campaign targeted at new contacts, as well as those who have low or no sales or low Web adoption rates.

  • 10 Different Email Designs

  • Vector Illustrations

  • Direct Mail Box Design and Gift Customization

A mobile phone displaying an advertisement for Laddawn's stock program, featuring a retro orange typewriter illustration, purple and orange text, and images of products.
Illustration of an orange station wagon car, viewed from the front and side, with a simplified, stylized design.
Orange computer with keyboard and screen displaying 'Welcome to the world wide web' in bold white text.
Computer monitor displaying a webpage with a graphic of a vintage orange boombox and text promoting a playlist available on Spotify.

Product Launch

Print Designer is the only online, visually intuitive quoting tool for printing on packaging. It has simplified the workflow of an otherwise complex and slow process. The first version of Print Designer was capable of registered and random repeat printing on one side of flexible packaging. With the most recent round of improvements, customers are able to print on two sides.

  • 7 Designed Catalog Ads

  • 2 Email Blasts

A professional brochure cover and back for Laddawn, with a purple background and a woman in a beige coat standing in a doorway. The cover features the company's logo, tagline, and contact information, with the woman seen from the front and back.
Open magazine spread featuring a woman with white hair wearing a colorful plaid suit and pink bow tie on the right page. The left page has handwritten style text that reads 'I want more canvas. And sides, colors, details, shortcuts, options, views and advancements. that's all.' with additional paragraphing and a logo at the bottom left.
Magazine spread with a doughnut on the left page and a clothing hanger with a colorful garment on the right page about garment and poly bags.
Open magazine showing a page with plastic bags on the left and a photo of a young woman in a yellow nurse's uniform sitting on a counter on the right, with a quote about nobody wanting extra fries.
Three young men in suits skateboarding and posing in front of a wooden wall, with text promoting a print designer.
A woman standing on a white ladder, hanging three decorative birds on hooks inside a white board panel wall, with a message that says 'Looks like the new Print Designer taking off.'
Laptop screen displaying a custom design software with a purple header, search bar, and options to add text, images, and shapes. The visible design on the screen contains handwritten text in purple.